Look Beyond My Skin: Stories

Name: IFPA
Price range: $

This year’s World Psoriasis Day campaign theme is dedicated to youth. The campaign has been co-created with a diverse global group of young health advocates, living with psoriasis. The message #LookBeyondMySkin is a call to see the whole person beyond their condition, to embrace young people for who they are and take their experiences seriously. Watch their stories and help us spread the message: #LookBeyondMySkin

More than 100 million people around the world live with psoriasis or psoriatic arthritis. One in three experiences the first symptoms during childhood or teenage years. But what is it really like to be young and live with psoriasis?

Young people from around the world share their stories, from dealing with stares and hurtful comments to navigating friendships, relationships, school, work and plans for the future.

Watch their stories. A total of 10 videos will be published here in the lead-up to World Psoriasis Day on October 29.
Special thanks to Young With Psoriasis in Sweden for their support and guidance in development of the campaign.

Watch on YouTube

Christine Zammata

Born: 2004 | Country: Sweden

Meet Christine from Sweden, who has been living with psoriasis since the age of six. Growing up, Christine experienced bullying, stigma and misunderstanding because of her visible symptoms.

“My early experience of psoriasis affected my self-esteem. It also affected the choice of clothes, how I did my makeup, and activities I wanted to do.”

Watch on YouTube

Inez Brogowska

Born: 2000 | Country: Belgium, Poland

Meet Inez, who shares her story of growing up with psoriasis, navigating its impact on her mental health, and finding strength in a community that understands.

“Psoriasis really did affect my mental health. When you're a teen, you spend a lot of energy thinking: “What do these people think about me?”

Watch on YouTube

Abhinand Krishnashankar

Born: 1995 | Country: India, USA

Meet Abhinand Krishnashankar, who shares his journey of living with psoriasis, navigating his diagnosis, redefining his identity, and finding his way forward.

“It's been hard to navigate how to talk about my psoriasis with peers. Working with my fellow patient ambassadors helped to make it less stigmatizing.”

Learn more about the campaign Download campaign materials